What is CBD?

Hemp + Cannabinoids

Hemp (Cannabis sativa) plants are rich in active compounds called phytocannabinoids (plant-derived cannabinoids). Cannabidiol (CBD) is one of 100+ phytocannabinoids and can be found exclusively in Cannabis plants. Another well-recognised phytocannabinoid from the same plant is tetrahydrocannabinol (THC), known for its psychoactive properties. As part of our CBD extraction from hemp leaves, THC is also removed so don’t worry, our products won’t make you feel ‘high’!

Benefits for Mind & Body

There has been growing interest in CBD due to its therapeutic potential. Current research supports CBD having positive benefits for both the mind and body. So how does this work?

Our endocannabinoid system runs throughout our body and is a complex signalling system consisting of endocannabinoids (cannabinoids naturally produced within our bodies), cannabinoid receptors, and enzymes - and has been linked to sleep, mood and skin health1,2,3. As a type of cannabinoid, CBD is able to mimic the behaviour of endocannabinoids and can bind to the receptors in our bodies.

When CBD binds to cannabinoid receptors in the skin, it offers anti-inflammatory benefits by helping to reduce inflammation, redness and discomfort4. CBD can also help to maintain healthy skin through regulating the production of keratinocytes4, which makes up around 90% of the epidermis (the outer and most exposed layer of our skin).

Research also supports CBD's ability to help influence emotions through binding with serotonin (the “happy” hormone) receptors to help lift moods, relax and alleviate anxiety5. A recent 2020 study by University College of London has shown that CBD can help to increase blood flow in the hippocampus of the brain which is responsible for memory and emotions.6.

Our CBD Collection

Research on CBD is still in its early stages with ongoing interest to understand more about its benefits for our mind and bodies. Based on current research, we believe that CBD has a great potential to help improve both our mental, emotional and physical wellbeing and this is why we have chosen this phytoactive ingredient for our products.

To be confident that we are offering high quality CBD, each batch is independently tested by a third-party laboratory - to ensure that the purity meets our high specifications before we begin formulating.









  1. Kesner, A. J. & Lovinger, D. M. (2020) Cannabinoids, Endocannabinoids and Sleep. Frontiers in Molecular Neuroscience. 13, 125.
  2. Piomelli, D. (2005) The endocannabinoid system: a drug discovery perspective. Current Opinion in Investigational Drugs. 6 (7), 672-679.
  3. Oddi, S. & Maccarrone, M. (2016) Endocannabinoids and Skin Barrier Function: Molecular Pathways and Therapeutic Opportunities. In: Wondrak, G. T. (ed.) Skin Stress Response Pathways. Switzerland, Springer International Publishing, pp. 301-323.
  4. Cintosun, A., Lara-Corrales, I. & Pope, E. (2020) Mechanisms of Cannabinoids and Potential Applicability to Skin Diseases. Clinical Drug Investigation. 40 (4), 293-304.
  5. Blessing, E. M., Steenkamp, M. M., Manzanares, J. & Marmar, C. R. (2015) Cannabidiol as a Potential Treatment for Anxiety Disorders. Neuropathics. 12, 825-836.
  6. Bloomfield, M. A. P., Green, S. F., Hindocha, C., Yamamori, Y., Yim, J. L. L., Jones, A. P. M., Walker, H. R., Tokarczuk, P., Statton, B., Howes, O. D., Curran, H. V. & Freeman, T. P. (2020) The effects of acute cannabidiol on cerebral blood flow and its relationship to memory: An arterial spin labelling magnetic resonance imaging study. Journal of Psychopharmachology. 34 (9), 981-989.